web 2.0
Stowe Boyd on Web 2.0 Marketing and PR
What's Happening in Marketing (WHIM) interviews Stowe Boyd about changes in how people and in the way companies can market themselves and their products.
Social Media for Social Change Behind the Nonprofit Firewall
Check out Beth Kanter's blog for a great discussion about social media adoption and management culture in larger organizations. Here is a quick presentation that Beth points to on the basics of social media from Sacha Chua Read more »
What the 2.0 in Web 2.0 Means
A number of my friends have encouraged me to post something regarding what I have observed about the meaning of the "2.0" in "web 2.0"
There are lots of articles on the web about "what is web 2.0" and how it differs from web 1.0 (or 1.5, etc.). From my experience, it is simply this:
Web 2.0 applications generally cost at least twice as much as web 1.0 applications.
Why? Simply because most web 1.0 applications required a degree of system administration, while web 2.0 applications also require community administration. Building, deploying and administering an application is not enough to ensure it's success these days... Read more »
